TrewUp provides comprehensive CPG solutions focused on trade spend visibility and profitability. We combine deduction and depletion data from distributors and retailers into clean, structured trade spend actuals, giving sales and finance teams a clear view of what actually happened.
With accurate, decision-ready insight, brands can protect margins, manage budget risk, and invest trade dollars with confidence.
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Many CPG solutions for trade spend are built around annual planning and forecasting workflows. They require significant implementation effort, cross-functional adoption, and ongoing data maintenance to stay accurate.
When plans are entered once and rarely updated, reconciliation becomes time-consuming, and optimization turns into guesswork.
TrewUp takes a fundamentally different approach. Instead of centering trade spend around forecasts, we center it around actual performance. By combining depletion and deduction data, TrewUp delivers clean, structured visibility into what actually happened after a promotion runs.
Our platform connects directly to distributor portals and transforms raw files into decision-ready insight within weeks, helping teams optimize trade spend based on outcomes, not static plans.
TrewUp centralizes depletion and deduction data into one clear view of trade spend performance. Sales and finance teams work from the same accurate actuals, eliminating spreadsheet reconciliation and conflicting reports.
Our CPG solutions deliver live dashboards that update daily with your latest deduction and depletion data. Teams can track performance by retailer, promotion, and SKU without waiting for month-end reports. This real-time visibility means you catch margin erosion early and adjust strategies before problems compound.
We transform unstructured PDFs and backup files into clean, general-ledger-ready data using proprietary AI. Deductions are categorized by type, reason, and customer, dramatically reducing manual processing time.
Finance teams get accurate accruals and clean close processes, while sales teams understand exactly what's driving deductions at each account.
TrewUp gives teams clear visibility into trade promotion performance and the data to optimize future investments.
TrewUp's analytics transform raw deduction and depletion data into strategic insights that help consumer packaged goods brands optimize trade spend and protect margins.
TrewUp’s CPG solutions use proprietary AI to automatically retrieve, extract, and categorize deduction data directly from distributor portals and PDFs. No more sorting through emails or manually entering line items into spreadsheets.
Real-time dashboards give CPG teams instant visibility into trade spend performance. Monitor deduction trends, promotion effectiveness, and margin impact without building complex reports.
Our consumer packaged goods solutions turn historical deduction and depletion data into clear performance trends. By analyzing actual outcomes over time, teams gain the context needed to validate accruals, identify recurring issues, and plan future trade spend more effectively.
TrewUp's CPG solutions integrate with your existing technology stack—no complex implementations needed. Connect distributor portals, sync with your ERP, and maintain your current workflows while gaining new visibility.
TrewUp is designed for minimal disruption to your business. Get up and running fast.
Full implementation in two weeks with initial insights delivered within days of connection.
Our team handles setup. Your finance and sales teams face minimal lift during implementation.
Connect directly to UNFI, KeHE, and Kroger without custom builds or lengthy configurations.
Teams adopt TrewUp quickly with minimal training. The platform is built for busy professionals.
TrewUp fits into your existing workflows. No need to rip and replace what's already working.
Launch with one distributor or retailer, then expand as needed. Our platform grows with your portfolio.
Quickly identify and dispute invalid deductions with automated validation rules and comprehensive audit trails.
Manage trade spend across your entire brand portfolio with consolidated reporting and drill-down capabilities.
Track true ROI by connecting shipments, deductions, and sales data to understand promotion effectiveness.
Match payments and deductions automatically to accelerate cash application and reduce manual reconciliation.
Maintain accurate trade spend accruals with real-time deduction data and historical trend analysis.
Create tailored reports for different stakeholders and export data for further analysis or integration.
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
"It really just simplifies everything for me in a one-stop shop."
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
"It really just simplifies everything for me in a one-stop shop."
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
"It really just simplifies everything for me in a one-stop shop."
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
"It really just simplifies everything for me in a one-stop shop."
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
