Our proprietary AI pulls and categorizes deductions from PDFs, UNFI, KeHE, and Kroger, categorizing them and comparing them against contracts automatically. Finance and Sales see trade spend in real time.
Stop reacting at month-end. Start managing margin weekly.




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Create your account and add your company profile in minutes.
We connect your UNFI, KeHE, and Kroger data so deductions and shipments flow in automatically.
Log into your dashboard and start acting on live trade spend and deduction data.
Go live in just two weeks. Day one includes 12 months of historical deduction data, so your team isn't starting from scratch. There's no long IT project, no annual contract, and no surprises at month-end. Just clean, current trade spend data by retailer, promotion, and item.
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“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
"It really just simplifies everything for me in a one-stop shop."
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
"It really just simplifies everything for me in a one-stop shop."
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
"It really just simplifies everything for me in a one-stop shop."
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
"It really just simplifies everything for me in a one-stop shop."
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
TrewUp's proprietary AI is built specifically for CPG trade spend and financial operations. It extracts deductions from distributor PDFs and portals, categorizes them, reconciles them for the general ledger, and surfaces retailer-level visibility.
Our AI contract matching checks every line item deduction against the original promotional contract and flags discrepancies before they hit the GL. Our document reader extracts the full line-level detail from PDFs, images, and portal backup. Historical trend analysis surfaces repeat patterns by retailer, reason code, and SKU so you fix the cause, not just the symptom.
TrewUp complements a Trade Promotion Management (TPM) platform. It doesn't replace one. TPM software handles planning: what you intend to spend on a promotion. TrewUp handles actuals: what the distributor actually deducted, what the promotion really cost, and what the margin impact looked like by retailer and SKU. Brands run both side by side.
Yes. TrewUp connects directly to your distributor data from UNFI, KeHE, and Kroger. We don't require an ERP or TPM as a prerequisite. Your GL-ready output flows into QuickBooks or NetSuite when you're ready. Most of our customers are mid-market brands who've outgrown spreadsheets but haven't taken on enterprise infrastructure yet.
Two weeks to live, and the work sits on our side. Our team handles the distributor connections, pulls 12 months of historical deductions at onboarding, and configures the dashboards. Licensing is month-to-month, so there's no annual commitment to evaluate the platform. Pricing starts at $699/month for our Emerging tier. Every tier includes live support and ongoing account management. See our TrewUp pricing page for the full breakdown.
We match every deduction against the originating contract and tag it by reason code, type, and customer. Our AI flags anomalies and duplicates before they reach your books. Your team reviews a prioritized queue, not a raw data dump. Each deduction carries a full audit trail back to the source file, so Accounting verifies any line item.
Finance and Sales leaders at mid-market CPG brands start with TrewUp to clear deduction backlogs and see real-time margin by retailer. Setup takes two weeks, and the work sits on our side. Licensing is month-to-month. You evaluate it without signing a long contract or committing to enterprise infrastructure.