CPG analytics for finance teams shouldn't mean drowning in disconnected spreadsheets and multiple dashboards. TrewUp unifies your trade spend and deduction data across retailers, promotions, and items, giving finance leaders real-time visibility to protect margins and optimize every dollar spent.












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Most CPG data analytics tools treat finance as an afterthought, forcing teams to piece together insights from fragmented systems.
TrewUp is built specifically for the unique challenges finance teams face in the CPG industry: deductions arriving across dozens of PDFs and portals, disconnected trade and shipment data, and the constant pressure to provide accurate accruals and forecasts.
Instead of more reports to reconcile, we deliver clean, structured, GL-ready data that drives strategic planning.

TrewUp pioneered the trade spend analytics space, eliminating the need for multiple CPG analytics tools by connecting all your critical trade spend data in one place.

Stop wasting hours categorizing deductions from PDFs and backup files. Our proprietary AI automatically extracts, categorizes, and structures deduction data by type, reason, and customer. Finance teams get GL-ready data that supports clean close processes and confident reporting.
See exactly where your trade dollars go with live dashboards. Track performance by retailer, promotion, and SKU. Our CPG data analytics platform shows retailer-level deductions that surface ROI trends, so you can act weekly.

Turn reactive deduction management into proactive margin optimization with TrewUp’s CPG analytics capabilities.
Make confident financial decisions with insights you can trust.
Convert messy PDFs into structured, searchable data automatically. Free your team from spreadsheet reconciliation to focus on strategic analysis.

Access live dashboards that unite deduction, shipment, and trade data. Filter by retailer, time period, brand, or SKU for instant insights.

Use historical patterns to build more accurate forecasting. Optimize future trade spend based on real outcomes, not static plans.

Surface hidden opportunities and risks in your trade spend. Our platform identifies which promotions drive profit and which drain margins.

TrewUp is designed for minimal disruption to your business. Get up and running fast.
Full implementation in two weeks with initial insights delivered within days of connection.
Our team handles setup. Your finance and sales teams face minimal lift during implementation.
Connect directly to UNFI, KeHE, and Kroger without custom builds or lengthy configurations.
Teams adopt TrewUp quickly with minimal training. The platform is built for busy professionals.
TrewUp fits into your existing workflows. No need to rip and replace what's already working.
Launch with one distributor or retailer, then expand as needed. Our platform grows with your portfolio.
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
"It really just simplifies everything for me in a one-stop shop."
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
"It really just simplifies everything for me in a one-stop shop."
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
"It really just simplifies everything for me in a one-stop shop."
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
I would highly recommend any startup company coming to TrewUp. You've been great. I'm always willing to help because the platform has made such a difference for our business.
"It really just simplifies everything for me in a one-stop shop."
“The hours we’ve reclaimed since implementing TrewUp are invaluable. What used to be a time-consuming, manual hunt for discrepancies is now swift and seamless. This software hasn’t just saved us time; it’s transformed the way we manage our finances.”
“The platform empowers us to swiftly identify invalid deductions, and the collaborative features have revolutionized our team’s communication. We can challenge and rectify discrepancies with such ease; it’s truly a game-changer for our operations.”
"This software hasn't just saved us time; it's transformed the way we manage our finances."
“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”
“With TrewUp, we immediately identified $60,000 in incorrect brand name deductions. This tool has been instrumental in ensuring our financial accuracy and instilling confidence in our revenue management.”
"This tool not only helps with getting money back from deductions, but it has informed our sales gaps, demand planning, and sales reporting."
“We’re beyond impressed with the results and the TrewUp Teams’ commitment to creating value and usage for us. We heartily recommend TrewUp to any CPG brand looking to increase efficiency and focus on growth.”
“We can confidently say that TrewUp is a game changer. It’s been a seamless integration with tremendous impact.”
TrewUp's proprietary AI is built specifically for CPG trade spend and financial operations. It extracts deductions from distributor PDFs and portals, categorizes them, reconciles them for the general ledger, and surfaces retailer-level visibility.
Our AI contract matching checks every line item deduction against the original promotional contract and flags discrepancies before they hit the GL. Our document reader extracts the full line-level detail from PDFs, images, and portal backup. Historical trend analysis surfaces repeat patterns by retailer, reason code, and SKU so you fix the cause, not just the symptom.
TrewUp complements a Trade Promotion Management (TPM) platform. It doesn't replace one. TPM software handles planning: what you intend to spend on a promotion. TrewUp handles actuals: what the distributor actually deducted, what the promotion really cost, and what the margin impact looked like by retailer and SKU. Brands run both side by side.
Yes. TrewUp connects directly to your distributor data from UNFI, KeHE, and Kroger. We don't require an ERP or TPM as a prerequisite. Your GL-ready output flows into QuickBooks or NetSuite when you're ready. Most of our customers are mid-market brands who've outgrown spreadsheets but haven't taken on enterprise infrastructure yet.
Two weeks to live, and the work sits on our side. Our team handles the distributor connections, pulls 12 months of historical deductions at onboarding, and configures the dashboards. Licensing is month-to-month, so there's no annual commitment to evaluate the platform. Pricing starts at $699/month for our Emerging tier. Every tier includes live support and ongoing account management. See our TrewUp pricing page for the full breakdown.
We match every deduction against the originating contract and tag it by reason code, type, and customer. Our AI flags anomalies and duplicates before they reach your books. Your team reviews a prioritized queue, not a raw data dump. Each deduction carries a full audit trail back to the source file, so Accounting verifies any line item.
Ready to turn trade spend chaos into strategic clarity? Book a demo to see TrewUp in action.